Business Development ~ tactical or material support, specific and general;
Focusing on techniques to improve success rates for securing new projects, strategies extend beyond “brochure-ware” to specific and general marketing strategies, starting with reputation, image, performance and capability, then extending to communications and public relations.
Does your firm have a Marketing Plan? Do your business development activities comply with your Strategic Business Plan? What do they cost? Are you confident about future work prospects? Is your current marketing activity producing results? Do you have a process [gonogo] for assessing whether to respond to a project opportunity?
Call 0408 403 439 or email me to increase your confidence in winning more work.